What MAP Monitoring Data Is
A minimum advertised price policy sets the lowest price a retailer may advertise a product at. MAP monitoring is the practice of checking what retailers actually advertise, so a brand can tell whether the policy is being followed. Without it, a policy is a document rather than something anyone can act on.
Skulytics provides the monitoring data. We track advertised retail pricing across appliance, furniture, and mattress retail at the level of the individual retailer, so a single SKU returns a separate price for every retailer carrying it rather than one blended lowest-price figure. Pricing refreshes daily, and the data arrives through the same REST API as product specifications, assets, and documents, so there is no second integration and no separate tool. Brands are listed in the Skulytics brand catalog.
Two Datasets, Delivered Together
What the Brand Sets. What the Channel Actually Does
Skulytics carries two kinds of pricing, and the difference between them is the whole point.
Both arrive through the same endpoints so they can be compared, which is what makes a violation visible. They are not the same dataset, and we do not present observed pricing as official policy data.
What This Is, and What It Is Not
We Provide the Data. You Decide What to Do With It
Skulytics is a product data platform, not an enforcement service. We give you current, retailer-level pricing across the channel. We do not file takedowns, identify anonymous sellers, or manage disputes on your behalf.
What you get
Advertised pricing per retailer, per SKU, refreshed daily
Brand policy fields alongside it, where they are available
Delivery through a documented REST API
The same integration as catalog, specifications, and assets
What you do not get
Description Here
Takedown filing or legal escalation
Identification of unauthorized or anonymous sellers
Dispute management on your behalf
If you already have enforcement counsel or an internal process and what you lack is reliable data, this is built for you. If you need someone to run enforcement end to end, a dedicated MAP platform is a better fit and we will say so.
Retailer-Level, Not an Average
One SKU, Every Retailer
Most price feeds return a lowest advertised price and leave you to work out where it came from.
That tells you a violation exists somewhere. It does not tell you who.
SKU
LRMVS3006S
National Big Box Chain
$999
Regional Appliance Dealer
$999
Online-Only Seller
$979
Your MAP is $999. Skulytics tells you it is the online-only seller, and what the price was before that.
Brand policy: MAP (Minimum Advertised Price), PMAP (Promotional MAP), MSRP (Manufacturer Suggested Retail Price), UMRP (Unilateral Minimum Retail Price)
Built for Catalogs, Not Spot Checks
Every Priority Tier, Refreshed Daily
Observed pricing is collected in three priority tiers, ranked by how often a SKU is requested.
All three refresh every day.
Highest priority
the ones requested most often
59,000 SKUs
CONFIRM
High priority
refreshed daily, one tier down
~50,000 SKUs
Normal priority
still refreshed daily
~90,000 SKUs
Total refreshed daily
~199,000 SKUs
Brand policy pricing tracks the brand's own update cycle rather than a fixed interval.
400+
Brands
Brands across appliance, furniture, and mattress retail
Who This Is For
